About Us

We're building a brand that revolves around innovative IoT products that promote health & well-being. Urbie Air is an eco-friendly air purifier the cleans the air from harmful pollutants, all while using an all-natural 5 stage filtration system. Each one of our products is designed to meet the following 4 criteria: Boost Health, Sustainable, User-friendly, and Multi-functional.


Air Purifier will Boost Health:

 The U.S. Environmental Protection Agency (EPA) studies of human exposure to air pollutants indicate that indoor levels of pollutants are two to five times higher than outdoor levels.

Our first product is an eco-friendly air purifier that cleans the air from toxic indoor air pollutants. It also kills viruses & bacteria, and delivers cleaner fresher air to every household and office space. We’re also working on obtaining a Covid-19 certification from a third-party lab test.

Our primary competitors produce many  appliances with no or little focus on a key objective or theme. We want to be the go-to brand for Health & Wellness IoT products.


Over 100 million disposable plastic air filters end up in landfills yearly!

Our air purifier uses an all-natural 5 stage filtration process to clean the air. Urbie Air works with plants and uses 100% biodegradable air filters.

Our primary competitors use big chunks of plastic in their disposable air filters. These filers end up in our oceans and landfills at least once every 6 months. 

woman hold plastic

Multi-functional Eco-friendly Air Purifier:

Demand for sophisticated and multi-functional devices is on the rise. Consumers are looking for trendy products that offer more than just one function.

Our air purifier offers features like a self-watering plant system and a humidifier. Click here to know more. 

We’ve installed accurate soil sensor readings in our air purifier, to detect when the plant is thirsty . Excess humidity especially in the summer is known to invite all types of nasty mold spores and dust mites into our households. Urbie Air can detect excess humidity and will pull the humidity if needed. That water is also used to water your plant, so you never need to empty the water tank.



Our primary competitors use plastic HEPA filters that need to be replaced often. And it is quite costly ranging from $60-$80. Also has to be replaced once or twice a year.

Urbie uses biodegradable air filters that are easy to replace and costs less than $30. It is as effective as an expensive HEPA plastic filter!

Our Team


We’re two brothers with a big vision, to fight pollution both indoors and outdoors, especially since governments are sleeping on it. Urbie Air is just the beginning of many eco-friendly products to come. That will help us fund our bigger philanthropy goals with our NGO RootsUpSolution


Bill Jouny

CEO, Co-founder

Business Development and Sales

Bassel Jouny

CTO, Co-founder

System Architect & Product Manager

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